Email List Profit Funnel
If you don’t monetize your list well right from the start, you will not only be losing money, you’ll be training your list to expect fewer promotions. Then, when you do start to monetize your list they may unsubscribe because of the sudden increase in promotions.
It’s very important to train your list from the beginning that they are going to receive promotional messages fairly often. Don’t spam them daily, but send a marketing message at least once or twice per week. This helps them remember who you are and expect those promotions.
Don’t forget to send them quality content for free occasionally, as well. In fact, it’s a good idea to send at least 2-3 messages with content for every 1 marketing email you send. More people will open your messages regularly if you send them quality, informative content often, because they won’t want to miss that content.
Affiliate Programs
For most people, affiliate programs will be their primary monetization method for their lists. There are two major categories of products you can promote as an affiliate – digital products and physical products.
You will soon learn which types of products your list responds best to, and you can tailor your promotions around that. For now, you might consider promoting both.
Each type has benefits and drawbacks, which we will examine. And there are thousands of different programs you could promote in each market, with millions of individual products available.
Digital Products
Information products are probably the most common type of digital product you would want to promote to your list. They can be extremely profitable in the right market.
Take, for example, the weight loss market. This is known as a “desperate market”. People are desperate to lose weight, and they are willing to pay money to learn how to do so effectively.
Weight loss books, how-to videos, memberships, and meal plans make billions of dollars in revenue each year, proving that people will definitely pay for information about how to lose weight.
Digital products are available in many formats. Ebooks are the most common format, but you can also find videos, audio files, software, and other formats. Some niches respond better to different formats than others, so try promoting various types of products.
Look for products that have convincing sales letters. If the sales copy is boring, it’s probably not going to convert well. You might be surprised about what people think, though. For this reason, consider testing several different products to find out which one converts best.
There are several benefits of promoting digital products. For one thing, you usually get a higher percentage of the sale price with digital products. Since they are almost pure profit and there is very little overhead, product owners can pay much more.
Additionally, digital products sometimes convert better than physical products, because the sales letters are designed to convert. Most physical products barely have two paragraphs of sales text.

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